Aspiring to be good caregivers, parents of a new puppy often find themselves in the middle of a vulnerable and stressful time. Puppywise™ is an online platform created by MARS Petcare to recognize these challenges and provide expert support, demonstrating the value of MARS Petcare as a partner in puppy care.

THE SOLUTION: Craft a visual identity for Puppywise that is distinctive yet category relevant, and leverages unique and ownable illustrations. Puppywise should be brand agnostic, yet remain on-brand for the MARS Petcare portfolio of brands.