SKITTLES
Summer-Ade
CONCEPT
CREATIVE DIRECTION
ART DIRECTIONAs category share for SKITTLES® was in decline with GenZ, the goal was to create a new summer ritual to drive summer relevancy for the brand and encourage incremental purchase, offering a sweet escape from common sense as only SKITTLES can promise.
THE SOLUTION: GenZ loves to create new things with their favorite brands, and with 8MM hits on Google, we learned that our audience had already been experimenting with SKITTLES® Lemonade. So we took an unexpected spin on the classic summer lemonade stand and asked GenZ, “what will you make when life hands you SKITTLES instead of lemons?”
RECIPE CREATION & PHOTOGRAPHY
HOW-TO VIDEOS
SOCIAL MEDIA GIFS
MOBILE SHOPPER ENGAGEMENT & INFLUENCER INTEGRATION
PROGRAM SUMMARYThis thirst-quenching campaign not only drove category sales but also created a new summer ritual with a unique take on the classic lemonade stand. The team took home a Silver Effie Award in the Commerce and Shopper Seasonal/Event category.
