Recognized as America's #1 Dental Treat for pets, GREENIES set their sights on evolving into health and wellness megabrand. GREENIES introduced their megabrand makeover with the launch of a new dry dog food (Smart Essentials) and wet food (Smart Topper) exclusively sold in pet specialty stores, Petco and PetSmart.

THE SOLUTION: “You had me at Greenies” boosted shoppers confidence that their pet’s favorite brand – with a fresh new look – was launching exciting new products that would bring joy to mealtime. Shoppers, vets, and groomers were encouraged to try the new food while saving on GREENIES products their pets already love.