SEEDS OF CHANGE™ is an organic ready-to-heat rice, free of artificial colors, flavors and preservatives. Despite national distribution the brand struggled with awareness and a very low HHP (2.6%). The ask was to appeal to light-organic shoppers, underscoring a the idea of Healthy Eating For Real Life.

THE SOLUTION: Q1 (New Year) & Q2 (Spring) — two times a year when optimism gets put into action — proved to be the perfect time for SEEDS OF CHANGE to help shoppers eat healthier and create a better version of themself. By showcasing playful headlines coupled with a colorful range of easy, accessible meals possible with SOC’s products inspired shoppers to make a simple resolution to eat healthier.