Capitalizing on design trends of wood accent walls in the home, Kith & Kin looked to be better defined as a brand and better positioned to homeowners in the market for Kith & Kin’s unique product offering: the aesthetic appeal of real distressed barn wood with the practicality of engineered wood.

THE SOLUTION: A brand identity that reflected Kith & Kin’s brand essence – practical, timeless, tidy, and approachable – brought out the product’s distinctive appeal in notable comparison to the brand identity of competitors. Along with a comprehensive visual identity solution, a compelling product launch campaign touted a practical product so aesthetically authentic that even a cow would believe it to be real barn wood.